New SwatchxAudemarsPiguet

TIME DRESSES UP IN POP

Discover the collection

When royal elegance meets Pop Art.

Discover a bold capsule collection where geometric patterns blend with the most vibrant primary colors.

What would Royal Pop be without our personalized bracelets?

The essence of detail.

The art of the exceptional.

Discover the collection

Maison Lauron Paris

Specializing in watchmaking since 2006, Maison Lauron shakes up traditional codes. This year, we decided to create a space entirely dedicated to daring, graphic design, and color.

This pop-up store was exclusively designed to host a legendary collection: the Swatch Royal Pop range. When expertise meets the energy of Pop Art, time becomes a work of art. Explore our unique selection.